Helping others, help others
The ethos behind the Cally King brand was to help others…to help people who didn’t have a clue about scents feel more comfortable about the crazy, wonderful world of perfume.
So it makes sense that we also want to help others…to help others. Together with some of our customers, we will choose a different charity to support each year, and then aim to contribute some money, time and skills to that charity. Our charity for this year is Papyrus, a UK charity which works to prevent teenage suicides.
Papyrus aims to reduce the number of young people who take their own lives by, in their words, “shattering the stigma around suicide and equipping young people and their communities with the skills to recognise and respond to suicidal behaviour”. It’s an ambitious target, but so worthwhile. One teenage suicide is one too many. If you’d like to find out more, here’s the link to Papyrus: https://www.papyrus-uk.org